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TiVo, USA Today Name Superbowl Ad Winners

First, the big question: if ad recall depends on viewer’s emotions, who do you think will remember more of the ads: Giants’ or Patriots’ fans?Onto the stats.Press release: “TiVo announced this year’s top Super Bowl commercial moments. This information was prepared using aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game….
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4 February, 2008| Marketing, advertising... | Comments (0) @ 23:47

Political Donations at Yahoo, Google, and Microsoft

I found this Google Maps mashup called Fundrace 2008 on Huffington Post that lets me spy on my neighbors and see what they’ve donated to political campaigns. You can search by company and by name. After I finished searching for my relatives and famous people I started searching by company.
Remember, this isn’t complete but people who’ve identified themselves as employees of one of these companies that happen to be in the news a lot today. Overall, they are heavily s…
Original Source: www.marketingpilgrim.com

4 February, 2008| Marketing, advertising... | Comments (0) @ 23:28

MSFT+YHOO: People-Generated Brand Names

Blogosphere hasn’t had that much fun since Google’s acquisition of YouTube that has enriched the vernacular with numerous linguistic gems ranging from GooTube to YouTooble.Here’s what we have so far for the Microsoft-Yahoo deal:…
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4 February, 2008| Marketing, advertising... | Comments (0) @ 23:09

Ads On Social Network Sites Need Different Mechanism

Financial Times: “Google blamed the difficulty of making money from placing adverts on social networking sites for holding back its growth in the latest quarter, contributing to a 9 per cent slump in its shares in after-hours trading.”Techdirt has a small round-up of thoughts …
Original Source: feeds.feedburner.com/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology

4 February, 2008| Marketing, advertising... | Comments (0) @ 23:08

Yahoo Music’s Slow Death

Yahoo Music has been reported to be struggling for a long time. As the anti-climatic 100 days came to a close, we began hearing rumors that Yahoo Music’s 300 employees would face the first round of layoffs. Just weeks ago, Yahoo launched a web-based MP3 player,…
Original Source: www.marketingpilgrim.com

4 February, 2008| Marketing, advertising... | Comments (0) @ 23:05

Daily Search Forum Recap: February 4, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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Original Source: feeds.seroundtable.com

4 February, 2008| Marketing, advertising... | Comments (0) @ 23:00

The Problem With The Trends (Business)

As some of you know, PSFK began as a website project where Simon King and I wrote about the interesting ideas we were noticing around the world. It was something we did for the love of it. And one day a company phoned us up (Anheuser Busch) and asked us for our advice. That really started PSFK LLC - the trends and innovation company. As we have developed our offering for P…
Original Source: feeds.feedburner.com/psfk

4 February, 2008| Marketing, advertising... | Comments (0) @ 23:00

MSFT+YHOO: People-Generated Brand Names

4 February, 2008| Marketing, advertising... | Comments (0) @ 22:55

GTA-Styled ARG-Looking Campaign in Belgium

Image source: Pietel on FlickrAdverblog points at an ongoing campaign in Belgium that is remarkably similar to the last year’s c…
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4 February, 2008| Marketing, advertising... | Comments (0) @ 22:55

Still Looking for Acquisition Approval

This post is certified to be 100% Microsoft/Yahoo free. If you’re looking for coverage of Microsoft and Yahoo, this ain’t it.
I’m tired of hearing about it. You’re tired of hearing about it. And yet it’s still dragging on: Google’s acquisition of DoubleClick. Yse, a mere eight months after it was f…
Original Source: www.marketingpilgrim.com

4 February, 2008| Marketing, advertising... | Comments (0) @ 22:54

SearchCap: The Day In Search, February 4, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Microhoo Day 4:
In Other News, Microsoft To Borrow To Buy Yahoo & Google Below $500
We’ve already covered separately big developments in news about Microsoft’s
bid to purchase Yahoo. But wait, there’s more! Below, a recap of our stories
plus other stories on the subject across the web that cover various angles,
including the news that for the first time in its history, Microsoft…
…
Original Source

4 February, 2008| Marketing, advertising... | Comments (0) @ 22:29

Microhoo Day 4: In Other News, Microsoft To Borrow To Buy Yahoo & Google Below $500

We’ve already covered separately big developments in news about Microsoft’s bid
to purchase Yahoo. But wait, there’s more! Below, a recap of our stories plus
other stories on the subject across the web that cover various angles, including
the news that for the first time in its history, Microsoft may borrow money in
order to grab Yahoo. Meanwhile, Google’s stock price dips below $500 per share
for the first time since last August.
…
Original Source

4 February, 2008| Marketing, advertising... | Comments (0) @ 22:20

Google Files Screenshots Of Compensation Tool With SEC

As a publicly traded company, Google is required to disclose certain types of information related to its employment and compensation practices to the U.S. Securities and Exchange Commission, which then makes the documents public. Google today submitted screenshots of a compensation tool available to Google staffing employees and certain employment candidates. The tool models the potential value of Google equity awards, including transferable stock options.
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Original Source: feeds.searchengineland.com

4 February, 2008| Marketing, advertising... | Comments (0) @ 21:51

Super Bowl — This Time the Game was Better than the Ads

Each year I watch the Super Bowl to catch the ads, but this year I have to admit, I enjoyed the game more than the ads.

The best one was the screaming animals by Bridgestone, but even that one seemed over done and predictable. Maybe I’m just getting cynical.
?…
Original Source: brandandmarket.com

4 February, 2008| Marketing, advertising... | Comments (0) @ 21:41

Greenwashing at NY Fashion Week?

On Thursday evening, as an unofficial kick-off to NY Fashion Week, Earth Pledge staged their FutureFashion show, which showcased one-off pieces made from sustainable and organic fabrics. The FutureFashion show was one of the hottest tickets in town, with the industry’s biggest-name designers participating, the most-sought-after models walking the runway, the front row packed with big-name celebs and magazine editors. The clothes were gorgeous, and it’s got everyone talking. The FutureFashion initiative, like most things done by Earth Pledge, is genuine, thought-provoking, and world-changing.
…
Original Source: www.inhabitat.com

4 February, 2008| Marketing, advertising... | Comments (0) @ 21:21

GeekyBeek PuckerUps and Other Great Geek Valentine Gifts

Ah, Valentine’s Day, that bittersweet holiday that was created to sell greeting cards, but often defines, or even ends relationships, whether or not we like to admit that. Valentine’s Day is around the corner, and, if you have a honey, or you just want to console your single friends who don’t, I’m 100% sure you want to send something more imaginative than soon wilted roses or same-old chocolates. So here’s the first-ever W…
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4 February, 2008| Marketing, advertising... | Comments (0) @ 21:04

MSFT+YHOO: People-Generated Brand Names

4 February, 2008| Marketing, advertising... | Comments (0) @ 20:47

You Make Me Sick - Viral Video Response

Interactive agency Digital Axle sent out pitches to a number of bloggers this morning promoting a “viral video” that I wanted to share. Mind you, I’m not going to share the actual video because it’s sick, racist and violent. “Man makes racist insults, gets asphyxiated and beaten to death by young Asian girls and their parents while another man obliviously chats on his Bluetooth headset nearby.” If you’re into that sort of thing you can find it on your own.
…
Original Source: feeds.feedburner.com/OnlineMarketingSEOBlog

4 February, 2008| Marketing, advertising... | Comments (0) @ 20:35

Amazon.com Launched "paper click adds"