Who came first - The Mac Guy or the Mac User?

That Mac Guy in the Apple ads is pretty confident.  He knows the Mac is a superior machine and so he can afford to be nice to the poor PC, who can’t really help being inferior.  Afterall, it’s not that he isn’t a nice guy, but it’s just that he’s not Mac.

That’s the basic theme of the Apple spots, featuring the Mac Guy.  Here’s a great example of how Apple has positioned the product and personality of their products.
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Original Source

  2 February, 2008| Marketing, advertising... | @ 20:43

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