Subway v Quiznos - Nobody Wins in User Generated Content War

As you read this post, please keep this question in mind: If your product really is the best, would you have to malign your competitor or invite your customers to discredit them?

Somewhere along the line of transition from old to new media, some of the worst practices of old media have been perpetuated. Instead of focusing on how to have the best products and services in their category, or better yet, in the world, companies and their ad agencies still knock the competition. That’s the real bottom line on Quiznos 2007 Meat or No Meat online contest that asked the public to create videos that show why Quiznos subs are better than Subway subs.
…
Original Source: www.whatsnextblog.com

  31 January, 2008| Marketing, advertising... | Comments (0) @ 18:23

Does the size of a blog’s community affect its conversation?

A few days ago Lewis left a post at Daily Fix …
Original Source: bp0.blogger.com/_S_50sh4glvU/R6HykobXw2

  31 January, 2008| Marketing, advertising... | Comments (0) @ 17:42

PSFK Conference New York - Tickets On Sale

Yep, we’re coming back to New York. On March 27, we’re going to hold PSFK Conference New York 2008 at the Art Directors Club in Manhattan. This year we present at a wide range of topics as we continue our focus on trends, inspiration and creative ideas.
…
Original Source: www.psfk.com

  31 January, 2008| Marketing, advertising... | Comments (0) @ 17:34

American Apparel Launches Video Channel With Booty Shaking

Fearless follower of all things American Apparel, Copyranter brings us American Apparel’s apparent video debut….
Original Source

  31 January, 2008| Marketing, advertising... | Comments (0) @ 17:30

Google Set for World Domination

If Yahoo’s earnings were disappointing and the economy slowing, there’s a piece of bright news today. Google is announcing their earnings today. The word Forbes used to describe what to expect from Google stock is stellar growth. The number in the article is a 40% increase in net income. This despite G…
Original Source: www.marketingpilgrim.com

  31 January, 2008| Marketing, advertising... | Comments (0) @ 17:19

Google’s Marissa Mayer On Social Search / Search 4.0

VentureBeat has

a nice Q&A with Google’s Marissa Mayer on how the search engine is
considering using social data to improve its search results — what I’ve
described as "Search 4.0" as a generational jump in my
Search 3.0 article
from earlier this year. Some highlights below:
…
Original Source

  31 January, 2008| Marketing, advertising... | Comments (0) @ 17:13

Sagmeister Shares “Things I Have Learned in My Life So Far”

As a prelude to the release of his new book, “Things I Have Learned in My Life So Far,” the inimitable Stefan Sagmeister is offering a collection of his work for view in his e…
Original Source: www.psfk.com

  31 January, 2008| Marketing, advertising... | Comments (0) @ 17:10

Sagmeister Shares “Things I Have Learned So Far”

As a prelude to the release of his new book, “Things I Have Learned in My Life So Far,” the inimitable Stefan Sagmeister is offering a collection of his work for view in his e…
Original Source: www.psfk.com

  31 January, 2008| Marketing, advertising... | Comments (0) @ 17:10

So You Wanna Be A YouTube Star?

If you aren’t watching sXephil on YouTube yet, you should be. His main site is PhillyD.tv. The guy does a daily show that is one of the best I’ve seen. No, not as good as ZEFrank (who is?), but he’s close which is a pretty big compliment in my book.
The other day Phil talked about the things you need to know if you are trying to make videos for YouTube. Watch his video first, then my video response below.
…
Original Source: www.jimkukral.com

  31 January, 2008| Marketing, advertising... | Comments (0) @ 16:47

Google Maps Adds User-Created Content Discovery

It just became a lot easier to find custom Google Maps that users have created.

A quick click of the “Show Search Options” and selecting User-created content will give you a list of custom maps created by Google’s users along the left column of the page:

…
Original Source

  31 January, 2008| Marketing, advertising... | Comments (0) @ 16:34

Link Lust: Link me tonight.

Obama buys buys a (Boston) Super Bowl ad. Which doesn’t come with a 3 million dollar pricetag. But still. Did you see the Speak up article “The Hardest Working Presidential Candidate Logo ” btw?
S…
Original Source

  31 January, 2008| Marketing, advertising... | Comments (0) @ 16:22

NY Fashion Week Preview: Top 10 Pantone Colors Used by Designers This Season

Color is a very powerful force not only in design, but in life, and color palates have a singular (if subtle) way of capturing, reflecting, and impacting the cultural zeitgeist. That’s particularly evident in fashion, where color is a crucial element to design. Going way beyond “pink is the new black” and “this season, everyone has to own something yellow,” it’s fascinating to witness how an entire industry’s color choices can shift and sway with the changing times.
…
Original Source: www.wwd.com

  31 January, 2008| Marketing, advertising... | Comments (0) @ 16:21

Linkbait

Insiders know what it is, but it’s a new term to many.

Here’s what you do:Put a picture on your website. Something novel but still recognizable.Or something really useful.Then, put lots of links to various websites within the image.Or, if you want, make it something remarkably honest or confessional or provocative.Or make it a top 10 or top 41 list.Then, tell the people you’re linking to about it.

They link back to you because it’s funny or new or makes them seem smart or just feels sharable.
…
Original Source

  31 January, 2008| Marketing, advertising... | Comments (0) @ 16:17

It’s the Adrants Super Bowl 2008 Primer!

We’re expecting a good show this year, partly because of all the buzz-building teasers. Other factors: agencies depended less on UGC than in Super Bowl ‘07, :30 spots cost more on average, and you’ll see interaction from audience members (mobile voting/ranking, secret online spots)….
Original Source

  31 January, 2008| Marketing, advertising... | Comments (0) @ 16:10

Roundup Thursday for the Week of 1/27/08

Posted by rebeccaStories, news, and other notable items from the past week:

Three star links:

This amusing video demonstrates just how advanced Google Maps’ Street View feature is getting….
Original Source

  31 January, 2008| Marketing, advertising... | Comments (0) @ 16:09

Creating Civil Conversations Through Moderation

What should you do when someone:

comments anonymously to your blog
under a made up email address
from a Kinko’s store
on a post that’s more than a year old
…
Original Source

  31 January, 2008| Marketing, advertising... | Comments (0) @ 16:01

Blush Lingerie

Credits:
Advertised brand: blush lingerie
Advert title: CO2
Advertising Agency: glow, Berlin, Germany
Agency website: http://www.glow-berlin.de
Creative Director: Johannes Krempl, Lars Wohlnick
…
Original Source: feeds.feedburner.com/Adverbox

  31 January, 2008| Marketing, advertising... | Comments (0) @ 16:00

Beach Gets Protected As Heritage Site

It’s Sydney’s most famous beach and it’s one of the cities’ iconic sites, just as the Opera House or the Harbour Bridge. The news of the beach’s inclusion in the National Heritage Listing provides protection with criminal sanctions for any damage caused to the site.
…
Original Source: www.psfk.com

  31 January, 2008| Marketing, advertising... | Comments (0) @ 16:00

Teleflorist Celebrates American Beauty With…Boxes

While we’re doing the whole Super Bowl thing over here in America, Teleflorist in the UK is giving us a nod with a new (?) spot which is modeled after the rose petal scene from the movie American Beauty….
Original Source

  31 January, 2008| Marketing, advertising... | Comments (0) @ 15:59

Jokk - The Trap - (2008) :30 (Sweden)

Note: It’s not wise to go berry picking in bear country.
Production co: Traktor
Advertising agency: Saatchi & Saatchi Stockholm
read more…
Original Source

  31 January, 2008| Marketing, advertising... | Comments (0) @ 15:58

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