More super bowl commercials spoilers posted + bonus interview with DDB creatives

Check out this little Flash news report/interview with the DDB ad team for Budweiser’s Superbowl commercials.
Also, I posted a three more 2008 Super Bowl XLII commercials, for Garmin, Hyundai and G2 from the Gatorade Company. Caff will update that spoiler post again soon while I get some well deserved shuteye. ;)…
Original Source

  31 January, 2008| Marketing, advertising... | Comments (0) @ 23:50

Bridging the Gap: Old and New SEO @ SMX West

As part of our media sponsorship of the SMX series of conferences, I’ve been picked as the TopRank blogger to visit the Bay Area next month for S…
Original Source: feeds.feedburner.com/OnlineMarketingSEOBlog

  31 January, 2008| Marketing, advertising... | Comments (0) @ 23:44

SearchCap: The Day In Search, January 31, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

Internet Yellow
Page Video SEM: Worth The Effort?
Informational videos are a excellent way for local businesss to get positions
with the natural search engines, through the trend toward blended or universal
search results which mixes video in with traditional results. Videos are also
becoming an attractive way to bring in leads, sales and new customers from…
…
Original Source: feeds.searchengineland.com

  31 January, 2008| Marketing, advertising... | Comments (0) @ 23:13

Google Revenues Up 51 Percent, Social Networking Monetization "Disappointing"

Google posted Q4, 2007 revenues that represented 51 percent growth vs. 2006. Quarterly revenues were $4.83 billion, compared with $3.21 billion a year ago. However, earnings and revenue per share fell short of analyst consensus estimates. The headline that everyone is repeating is that social network monetization is not performing as well as hoped by Google (interpreted chiefly as MySpace traffic).

Below are more revenue numbers, slides and selected highlights from the Q&A portion of the call.
…
Original Source: feeds.searchengineland.com

  31 January, 2008| Marketing, advertising... | Comments (0) @ 23:11

Tequila Espresso, The New Vodka Red Bull?

A new drink is rising up in the bars of LA, Tequila Espresso. Served over ice and in a rocks glass, it’s an interesting alternative for anyone looking for the simultaneous caffeine and alcohol buzz. As for the origins of the drink, the farthest back we can trace it is to a rather mischievous bartender at the C…
Original Source: www.psfk.com

  31 January, 2008| Marketing, advertising... | Comments (0) @ 22:42

Gatorade Wastes Derek Jeter on G2

Courtesy of MediaPost’s Out to Launch, we have one of the two ads Gatorade will run for its G2 low calorie drink….
Original Source

  31 January, 2008| Marketing, advertising... | Comments (0) @ 22:33

What A Computer Virus Looks Like

When MessageLabs, an information security company who specializes in scanning for viruses and other various cyber threats, was challenged with the proposition of communicating the severity of these digital parasites, they turned to Romanian artist, A…
Original Source: www.psfk.com

  31 January, 2008| Marketing, advertising... | Comments (0) @ 22:21

Garmin Gets Napoleon to the Battle on Time

Garmin’s 2008 Super Bowl commercial leaves behind last year’s Maposaurus for this year’s Napoleon…
Original Source

  31 January, 2008| Marketing, advertising... | Comments (0) @ 22:17

Social Media Marketing - Weekly Wrap Up - 01.31.2008

Every Wednesday (sorry for the delay) Pronet Advertising will be highlighting some of the best posts related to social media news and marketing. As always, please feel free to comment and if you have any recommendations, let us know so we can include them in the next week’s wrap up.

Microblogging - The Rise of Twitter as a Platform for Serious Discourse

As time passes by and more people embrace Twitter (or at least accept that the service is hear to stay), t…
Original Source

  31 January, 2008| Marketing, advertising... | Comments (0) @ 22:08

Welcome to the New Medieval Age

In his blog CultureBy, Grant McCracken offers an interesting perspective on the changing of guards in the overlapping worlds of media and commerce, authority shifting away from large institutions and corporations and congregating around smaller networks and individuals (the T…
Original Source: www.psfk.com

  31 January, 2008| Marketing, advertising... | Comments (0) @ 22:05

Hyundai Twists, Uses Ad Industry Insider-Speak In Super Bowl Spots

We’ve got two more advance Super Bowl screenings for you. They come courtesy of Goodby, Silverstein & Partners and, yes, they are those much talked about Hyundai commercials….
Original Source

  31 January, 2008| Marketing, advertising... | Comments (0) @ 21:19

The Super Bowl Ad That Almost Was…

Posted by great scott!With the Super Bowl fast approaching, Rand looks back on his legendary proposal shenanigans of last year. Finally, all the details of the saga are revealed. Watch, comment and enjoy.  If you’d like to see the original proposal reaction video, go check it out.

…
Original Source

  31 January, 2008| Marketing, advertising... | Comments (0) @ 21:17

Whiteboard Friday - "Proposal Hits Bullseye"

Posted by great scott!With the Super Bowl fast approaching, Rand looks back on his legendary proposal shenanigans of last year. Finally, all the details of the saga are revealed for all to gossip about. Watch, comment and enjoy.  If you’d like to see the original proposal reaction video, go check it out.

…
Original Source

  31 January, 2008| Marketing, advertising... | Comments (0) @ 21:17

Triple your income by attending Elite Retreat

One of the best conferences I attended last year was the Elite Retreat. Many people were skeptical of a conference that charges $5000 for 2 days, but ALL of the attendees felt that they got their moneys worth.

When I was at Pubcon in December, one of the Elite Retreat members came up to me and stated that he tripled his income within 30 days, which meant that he made more than the conference fee within 30 days. And to top it off A…
Original Source: feeds.feedburner.com/PronetAdvertising

  31 January, 2008| Marketing, advertising... | Comments (0) @ 20:45

Internet Yellow Page Video SEM: Worth The Effort?

Informational videos are a excellent way for local businesss to get positions with the natural search engines, through the trend toward blended or universal search results which mixes video in with traditional results. Videos are also becoming an attractive way to bring in leads, sales and new customers from viral and social marketing. While most search engines and marketers have adopted a “wait and see” attitude with local video products, the major internet yellow pages have taken the initiative, offering some interesting opportunities for search marketers to jump in early when competition is relatively scarce.
…
Original Source: searchengineland.com

  31 January, 2008| Marketing, advertising... | Comments (0) @ 19:57

Video Search: New Column From Search Engine Land

Our newest Search Engine Land column, Video Search, launches today. Video Search …
Original Source: searchengineland.com

  31 January, 2008| Marketing, advertising... | Comments (0) @ 19:53

Best of ProBlogger - January 2008

Here at ProBlogger I publish quite a few articles (95 this month) - so I thought that in 2008 I’d attempt to summarize the most popular ones at the end of each month as a service to those of you who may not have had time to read each post.

The way I’ll collate them will be slightly differently t the ‘best of ProBlogger’ area on the front page of the site but it’ll be largely based upon page views and comments:

…
Original Source: feeds.feedburner.com/ProbloggerHelpingBloggersEarnMoney

  31 January, 2008| Marketing, advertising... | Comments (0) @ 19:03

Join the Adrants Super Bowl Chat Before, During and After the Game

/* .mcrmeebo { display: block; background:url("http://widget.meebo.com/r.gif") no-repeat top right; } .mcrmeebo:hover { background:url("http://widget.meebo.com/ro.gif") no-repeat top right; } /*]]>*/ Join us before, during and after the Super Bowl to talk about the ads in the game. Praise Them. Crap on……
Original Source: widget.meebo.com

  31 January, 2008| Marketing, advertising... | Comments (0) @ 18:57

PR Week and Adicio Spam Thousands, Expose Passwords

The irony of the fact that my trip to email hell for the past two days was caused by a PR company is not lost.

But that’s pretty much the only funny thing about the “mistake” Adicio.com made when they sent out 3200+ emails to an OPEN list of PR Week newsletter subscribers and then re-sent that message and the passwords of everyone on the list to each person as many as 1000 times over the next 24 hours.
…
Original Source

  31 January, 2008| Marketing, advertising... | Comments (0) @ 18:42

Report: Click Fraud Up 15% In 2007

Click Forensics, the company that maintains the Click Fraud Index, a network that monitors and reports on data gathered from more than 4,000 online advertisers and their agencies, has released its most recent quarterly report on click fraud.

The company found that the overall industry average click fraud rate rose to 16.6 percent for Q4 2007. That’s up from the 14.2 percent click fraud rate for the same quarter in 2006 and 16.2 percent for Q3 2007.
…
Original Source: feeds.searchengineland.com

  31 January, 2008| Marketing, advertising... | Comments (0) @ 18:25

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