Marketing Blogs » 2007

Marketing Blogs
Blogs about marketing, advertising…

RSS | Visita nuestra web

Do veterans have an edge as entrepreneurs?

A StartupNation community member, Marsha, recently posted in our forums that she’s compiling feedback from veterans who’ve taken the path of owning a business to determine what special skills and abilities having military experience brings to entrepreneurship.
I think this is a very…
..
Original Source

19 December, 2007| Marketing, advertising... | Comments (0) @ 20:59

Facebook Marketing Success Stories for Businesses

Facebook says its membership stands at 55 million active users worldwide and it hosts more than 100,000 pages for businesses. So as marketers, many of us are looking to find a repeatable formula to use on Facebook.But it is still too early. For now, we need to read the tea leaves of early adopters. Here are a few examples of success stories with Facebook that show a business impact:Bryce Gruber is the 23-year-old owner of IntenCity Global, a five-person marketing and public-relations firm in New York. She says Facebook works well for her and has brought tangible results. She recently drew more than 300 people to an opening party for a clothing store that she expected would only attract 150 to 200. And the people who learned of the party through Facebook bought several thousand dollars in merchandise. Her approach is to post information and reminders about her events regularly, and upload plenty of party pictures afterward. Each day, she gets 20 to 30 messages on her Wall and keeps that going with quick replies. The effort means she shows up often in her Facebook friends’ news feeds, where people are notified of their friend’s activities on Facebook.On the company page of Rootsgear’s, which designs T-shirts with political and social messages, people can look at the firm’s designs and see a calendar of upcoming events. The company stokes its group membership of about 1,400 by every few months sending out invitations to join to new Facebook friends collected by cofounder Sunmit Singh. Mr. Singh says the Facebook page drives more traffic to Rootsgear’s e-commerce site than Google’s search engine or MySpace, another social-networking site where it has a presence. And Facebook has helped the year-old company’s sales.The company page on Facebook of Junnoon, an Indian restaurant in Palo Alto, Calif., includes basic information such as address, hours, prices, photos and coming events, as well as reviews from local newspapers and Zagat. By opting to become a “fan” on the company page, instead of just a Facebook friend, people can make reservations directly from the page and post ratings and reviews. Although company pages are free, Facebook hopes companies that use them also will buy ad space through its new Social Ads program. Ads can be used to target Indian food enthusiasts in the local area. Companies can either pay per click or per page view. The minimum cost is $5 per day. So where is the Buzz? You need to do 2 things right away: 1) Get a Facebook strategy for yourself personally (see my “Get a Facebook Strategy” blog post, November 2007), and 2) Start a company page for your company before someone else does. Think of this in the same way cybersquatters were buying URLs – you need to control your own destiny.(Some portions of this post were excerpted from a Wall Street Journal article.)
…
Original Source

19 December, 2007| Marketing, advertising... | Comments (0) @ 12:15

AdSense report sorting issue may not be resolved for weeks

As any AdSense stat junkie knows, when you login to your AdSense account and click the “top channels” link, it automatically brings up your top earning channels for the day, or whichever view you choose, such as today, yesterday, last…

…
Original Source: www.jensense.com

19 December, 2007| Marketing, advertising... | Comments (0) @ 7:41

Marty Neumeier on Creativity

While rummaging through some marketing books for a research project, I dug up this tasty quote for us marketers…
…
Original Source: brandautopsy.typepad.com

19 December, 2007| Marketing, advertising... | Comments (0) @ 0:56

4 Ways to Use Social Networking for B2B PR

As noted here previously, from both the B2B vendor perspective and b…
Original Source: bp0.blogger.com

18 December, 2007| Marketing, advertising... | Comments (0) @ 13:15

1,000 Postings and Running

The Brand Autopsy blog recently passed the 1,000 posting mile marker. What a ride.

This all began in December of 2003 when I begged Paul Williams to work as his tag-team partner on posting entries to the Fast Company blog. At the time, Paul was a Customer Care Manager with Starbucks and I was about a year into my role as the Director of National Marketing with Whole Foods Market.
…
Original Source: feeds.feedburner.com/typepad

18 December, 2007| Marketing, advertising... | Comments (0) @ 12:35

Teenage phenomenon runs photography business: If you troll the StartupNation website for inspiration, look no further.
Signe Brewster, one of our youngest members and a winner in the StartupNation Home-Based 100 “Most…
/img>…
Original Source: feeds.feedburner.com/StartupnationBlogs?i=wkusDKC” border=”0″>; 18 December, 2007| Marketing, advertising... | Comments (0) @ 1:30

Dilbert’s Marketing Wisdom

In S…
Original Source: brandautopsy.typepad.com

18 December, 2007| Marketing, advertising... | Comments (0) @ 0:43

Can You List Ten Reasons Why Other Sites Should Link to Yours?

In today’s ClickZ article, “Let’s Talk About Links,” SEO expert Mike Grehan talks about non-paid links versus paid links.
If you’ve been following the story, Google did a smack down last month of sites that rely on paid links to boost rankings. A number of sites were penalized.
In the article Grehan writes:
One thing I do with new […]…
Original Source: marcom-writer-blog.com

17 December, 2007| Marketing, advertising... | Comments (0) @ 16:24

Make Money with Podcasting

The debate over how to make money with podcasts began shortly after they were rolled out. At first, the natural inclination was to do pre-roll or post-roll ads on podcasts – much like existing media such as TV and radio….
Original Source: bp2.blogger.com/_l6h7gwxUGoM/R2aJPM3yQ7

17 December, 2007| Marketing, advertising... | Comments (0) @ 14:41

Are you are Shoeperstar?

Shoemoney is throwing a contest called Shoeperstar where one lucky winner is going to get an all paid expense trip to SXSW, plus $1000 in spending cash.

Want to rock out like a big money blogger? This is your chance. Register below for a chance to meet up with Jeremy Schoemaker of ShoeMoney and Ted Murphy of Izea at SXSW in Austin, Texas on camera for a special episode of RockStartup. One lucky blogger will grab a free flight to Austin (within the continental US), 3 nights hotel, conference pass and $1,000 spending cash. All you need to do is register below and blog about why you should be selected as the ShoeperStar!
…
Original Source: feeds.feedburner.com/PronetAdvertising

16 December, 2007| Marketing, advertising... | Comments (0) @ 21:31

Three Reads | Dec. 15

ONE | Free Thinker
Chris Anderson’s book on “Free” is scheduled for free-lease in late 2008. MEDIA magazine has a free-view of Anderson’s book with this worthy read Q&A. Be sure to read the audacious idea Anderson for how book publishers can align the interests of the author with the publisher. >…
Original Source: feeds.feedburner.com/typepad

15 December, 2007| Marketing, advertising... | Comments (0) @ 16:08

Wii Would Like to Clarify

I came down a bit hard on Circuit City in yesterday’s post—not unfairly, but a brief clarification is in order.Essentially, at the corporate level, Circuit City appears to have a policy against treating customers with dignity and respect. Their automated email on the topic of Wii game systems basically states, albeit politely, that we don’t have any Wiis so quit bugging us. Their automated phone system (try this: 1-800-843-2489, option 1) somewhat courteously says: we can’t help you, goodbye (CLICK)….
Original Source

15 December, 2007| Marketing, advertising... | Comments (0) @ 14:25

Home Business Lessons They Taught Wrong in Kindergarten

Is it just me, or are all the cute little lessons you learned in kindergarten just not applicable when you become a home entrepreneur?
Remember to share… When you’re an entrepreneur you need three forms of identification, a face-to-face meeting, a confidentiality…
..
Original Source

15 December, 2007| Marketing, advertising... | Comments (0) @ 12:58

Wii Don’t Want Your Business

If you’re a parent of a child anywhere from five to 17 years old (and quite possibly even if you’re not), you know that THE hottest gift this Christmas is the Wii game system. You also know that these overpriced, screamingly popular yet appallingly underproduced gadgets are as elusive as Vikings Superbowl victories….
Original Source

14 December, 2007| Marketing, advertising... | Comments (0) @ 12:27

Commit to Your Presentation

After my Eureka! moment about GIVING PERFORMANCES and not simply delivering presentations, I decided to learn a little more about the craft of stand-up comedy. (FYI, I’ve already learned some lessons from Improv comedy.)

A…
Original Source: feeds.feedburner.com/typepad

14 December, 2007| Marketing, advertising... | Comments (0) @ 12:23

WMC Interviews: Jeff Rusinow

I recently spoke with Jeff Rusinow, a very busy guy who now heads up the Web 2.0 site TopNetPix, which has been described as “a combination of M…
Original Source: bp3.blogger.com

12 December, 2007| Marketing, advertising... | Comments (0) @ 13:17

Social Media Strategy: How to Guide

December is always a good time to take a look around and consider what changes you might make in your marketing strategy. This year, I sense some form of a social media strategy is at the top of everyone’s wish list.So if you are thinking about social media, and you need to do it for your company, you may want to start with a few strategic tenets.Begin by asking yourself these questions:1. What target audience are we trying to reach?2…
Original Source: feeds.feedburner.com/BuzzMarketingForTechnology

12 December, 2007| Marketing, advertising... | Comments (0) @ 3:25

Virtual Events: What should you be doing?

Imagine an event where all the content is delivered online, either “live” or recorded. This “virtual event” is delivered with an easy-to-use, game-like interface, and it includes features for social networking.Unisfair, a company based in Menlo Park, Calif., is offering a virtual event product and service that can revolutionize how we deliver information to large audiences. After reading some recent F…
Original Source: feeds.feedburner.com/BuzzMarketingForTechnology

10 December, 2007| Marketing, advertising... | Comments (0) @ 12:46

Book Review: Your Inner CEO — Unleash the Executive Within

When I first began reading Y…
Original Source: bp0.blogger.com