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PR People Please Take This Quiz Before Sending Another Pitch or Press Release

By B.L. Ochman
Dear PR people: please take this quiz before you send out another press release or email pitch. (The correct answers are below: )

1. Has the print, online or broadcast reporter you are pitching ever covered this topic?
2. Why Would this pitch or release elicit a response from people who read it?
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Original Source: www.whatsnextblog.com

28 December, 2007| Marketing, advertising... | Comments (0) @ 19:31

Dear NBC - Your Ad on My Blog Still Sucks - We Really Need to Talk Again

NBC, dear, we really need to talk again. You have to get your act together! You totally ignored me last time I told you about why your Olympics ads suck. And I hate to harp on this, but your blog advertising is not going to sell Olympic sponsorships and it’s certainly not going to get decent clickthru rates.
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Original Source: www.whatsnextblog.com

28 December, 2007| Marketing, advertising... | Comments (0) @ 1:12

My Favorite Jazz Station, WBGO Radio, is Blogging

My favorite jazz radio station, WBGO, is blogging. I was listening to the announcers discussing the blog, talking about how they were new to reading blogs, let alone writing them, but that blogging is exciting, fun, and, yes, addictive.

Count on the content to be interesting because the announcers are fun, knowledgeable, professional communicators.
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Original Source: www.whatsnextblog.com

28 December, 2007| Marketing, advertising... | Comments (0) @ 0:00

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