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Following up on its first study on the value of Web 2.0 social media sites by B2B IT decision-makers, researchers at I…
Original Source: bp0.blogger.com
20 December, 2007| Marketing, advertising... |
Comments (0) @ 13:43
As in past years, I’ve decided to compile a list of my favorite Brand Autopsy posts from 2007. (You can also read my favorite posts from 2006, 2005, and 2…
Original Source
20 December, 2007| Marketing, advertising... |
Comments (0) @ 12:19
Jakob Nielsen’s newest alertbox on the web 2.0’s dangers to site profitability: “Instead of adding Facebook-like features that let users “bite” other users and turn them into zombies, the B2B site would get more sales by offering clear prices, good product photos, detailed specs, convincing whitepapers, an easily navigable information architecture, and an email newsletter.”
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20 December, 2007| Marketing, advertising... |
Comments (0) @ 3:55
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