Is ROI killing marketing?

During a recent panel discussion I participated in at the Convergence 2007 event, I started to realize that ROI is dictating certain types of behavior by marketers. Looking at any marketing expense purely from an ROI perspective would lead you to N…
Original Source: bp2.blogger.com/_l6h7gwxUGoM/R1XDStBVPL

  4 December, 2007| Marketing, advertising... | Comments (0) @ 21:28

Excellent Podcast on Interactive PR

When two of the smartest people in blogging and interactive PR have a conversation, it’s worth listening in on. Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, …
Original Source

  4 December, 2007| Marketing, advertising... | Comments (0) @ 13:53

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