Marketing Blogs » 2007 » December

Marketing Blogs
Blogs about marketing, advertising…

RSS | Visita nuestra web

Gamespot: How To Destroy Your Brand And Alienate People

Digg (and the rest of the internet) was ablaze this weekend as gamers took to message boards to protest the firing of Gamespot’s long-time reviewer, Jeff Gerstmann. The incident not only had broad ramifications for the whole game enthusiast industry, it also demonstrated how badly the P.R. division of a major company like CNET, owner of Gamespot, can completely melt down, destroying one of its precious brands in the process.
…
Original Source

3 December, 2007| Marketing, advertising... | Comments (0) @ 18:09

PR’s role in new media, a podcast with Cece Salomon-Lee

PR professionals have been on the front end of all media relationships for a very long time. But the advent of new media poses some challenges for even the best PR professional.To get some advice on how PR pros should handle new media, I conducted an interview with Cece Salomon-Lee. She runs her own blog called PR Meets Marketing, where she discusses how marketing is changing the way she practices PR….
Original Source: feeds.feedburner.com/BuzzMarketingForTechnology