Google sent November earnings payments to AdSense publishers in Australia amd New Zealand with one major error… the currency exchange rate was inverted. So publishers ended up with less earnings that they should have, although fortunately because of the exchange…
At its worst, the organizational brand is a name and a logo that is inconsistently applied to an unrelated set of products and services. It is overused and means nothing, and it reminds people of the worst of an over commercial society. It feels cold and seems exploitative. It is perceived to be a vestige of a past era.
At its best, brand management aligns organizations with value-adding activities. It keeps organizations focused on meeting real human needs in compelling new ways. And, at its best, the organizational brand defines how the organization best meets its customers’ needs in unique and compelling ways. It serves as the organization’s unifying principle and rallying cry; it infuses the organization with a set of values and a personality; and it holds an organization’s employees to a consistent set of behaviors. The organizational brand stands for something. It establishes trust and a certain level of assurance; it makes it possible for people to establish relationships with the organization; and it creates expectations that must be fulfilled. The brand can bring an organization to life in a very real way….
Original Source: feeds.feedburner.com/BrandingStrategyInsider
Before Christmas, Michael Stelzner talked about writing holiday letters and recording one’s family milestones.
I don’t normally write a form letter to friends at Christmas or any time for that matter. I used to write letters all the time, but have fallen out of practice.
However, Mike’s post made me stop and think, and it was around that [...]…
Original Source: marcom-writer-blog.com
I’ve used the email program Eudora since 1998. I started using it because I had read somewhere that not using Outlook would help deter viruses. I guess it worked, because I have not had one virus! (knock on wood)
However, everything these days integrates with Outlook, including ACT! a program I use every day, and [...]…
Original Source: marcom-writer-blog.com
Yesterday we interviewed a candidate for a software developer position. When we got to the part of the interview where we ask if he has any questions for us, he asked me “why haven’t you updated your blog in a while?” I dug it a little bit and found out that part of his due diligence…
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Electronically reprinting Bruce Mau’s Incomplete Manifesto for Change has become a New Year’s tradition on Brand Autopsy. Enjoy all over again …
Originally posted on December 31, 2004
Bruce Mau, a designer, thinker, articulator, and massive change provocateur, has a lot of ideas on a lot of things. His …
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While most of you are thinking about your goals for the upcoming year, I am going through emails and semi-anonymous notes from friends and family members that offer suggestions of what I should do in 2008.
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Original Source: feeds.feedburner.com/StartupnationBlogs
By B.L. Ochman
Dear PR people: please take this quiz before you send out another press release or email pitch. (The correct answers are below: )
1. Has the print, online or broadcast reporter you are pitching ever covered this topic?
2. Why Would this pitch or release elicit a response from people who read it?
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Original Source: www.whatsnextblog.com
NBC, dear, we really need to talk again. You have to get your act together! You totally ignored me last time I told you about why your Olympics ads suck. And I hate to harp on this, but your blog advertising is not going to sell Olympic sponsorships and it’s certainly not going to get decent clickthru rates.
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Original Source: www.whatsnextblog.com
My favorite jazz radio station, WBGO, is blogging. I was listening to the announcers discussing the blog, talking about how they were new to reading blogs, let alone writing them, but that blogging is exciting, fun, and, yes, addictive.
Count on the content to be interesting because the announcers are fun, knowledgeable, professional communicators.
…
Original Source: www.whatsnextblog.com
No offense to the makers, but I seriously hope that the user-generated Draft Bloomberg videos on YouTube are going to get a lot more creative. Here’s the second tepid “suggested ad” from a person identifying him/herself as mathersly from Toronto, Canada, posted this afternoon.
There also are 13 ho hum videos about Bloomberg by a YouTube user named f…
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A couple of recent posts around the blogosphere make a pretty compelling case for Blockbuster not getting this whole ‘new marketing’ thing, and doing little to monitor the online conversation about their brand….
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I know many of you are probably wondering where I’ve been over the last several weeks. Well, I’m about to tell you.
If you’re looking for a post about Affiliate Marketing or making money on the Internet, this post isn’t for you, wait a few days and I’ll get one up for you. This post has nothing to do with those things and has nothing to do with the subject of this Blog, but it’s my blog none the less and I choose what I write and what I don’t. At this point, I choose to blog about what I’ve been doing over the last Month or so.
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Original Source: www.affiliatewatcher.com
My husband and I gave our son an iPod Shuffle.
Of course, he was thrilled, and has already spent quite a few of his dollars — and mine — filling it up with songs only a 10-year old boy can love (i.e. the theme from Pokemon).
He’s also discovered my MarCom Strategist podcasts on iTunes. “Man, [...]…
Original Source: marcom-writer-blog.com
For Christmas this year I updated a cookbook my Mom put together back in the dot-matrix printer days. She titled it, WHEN MOM COOKED. This cookbook contains 65 recipes my Mom cooked when her family was young. All the recipes are fairly simple since she led a busy life keeping track of four kids, a husband, and herself. Each recipe includes a short “Mom’s Note,” where my Mom shares a few memories associated with the dish.
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Merry Christmas and best wishes for a blessed and joyous holiday season from WebMarketCentral. It’s the time of year to enjoy time spent with friends and family, see the priceless expressions on the faces of children, and remember those less fortunate by giving back in any way you can….
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In just a few days, they (and by they, I, of course, mean the global powers-that-be who control the media’s light holiday feature-type articles) will release their treasured summation of what the 12 Days of Christmas would cost in today’s dollars. I looked over the…
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Original Source: feeds.feedburner.com/StartupnationBlogs?i=2dcQlZC” border=”0″>…
Following up on its first study on the value of Web 2.0 social media sites by B2B IT decision-makers, researchers at I…
Original Source: bp0.blogger.com
As in past years, I’ve decided to compile a list of my favorite Brand Autopsy posts from 2007. (You can also read my favorite posts from 2006, 2005, and 2…
Original Source
Jakob Nielsen’s newest alertbox on the web 2.0’s dangers to site profitability: “Instead of adding Facebook-like features that let users “bite” other users and turn them into zombies, the B2B site would get more sales by offering clear prices, good product photos, detailed specs, convincing whitepapers, an easily navigable information architecture, and an email newsletter.”
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