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I am passing through the Amsterdam airport and wanted to share some perspectives about India from my exposure over the past week, a couple of days touring around the city and the Franchise India Conference where I spoke.
First of all, the Indian people I met and observed were incredibly kind and warm. The ideas of graciousness and customer service are so central to the culture in India that Mahatma Gandhi himself, a member of the trade class, once commented that, “Our businesses are not here to receive something from customers. They exist to serve customers.”
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Original Source: http://feeds.feedburner.com/StartupnationBlogs

1 December, 2008| Marketing, advertising... | Comments (0) @ 22:14

LL Bean Paints White Christmas on Cozy Canvas

Every scene in “Making Christmas,” a glimpse into one family’s holiday, belongs in a frame on a department store mantelpiece….
Original Source: http://feeds.feedburner.com/adrants

1 December, 2008| Marketing, advertising... | Comments (0) @ 21:02

Building A Brand Community

Even though it may seem a simple marketing concept, building brand communities that resonate with loyal customers is indeed a Herculean task. There are four defining characteristics that allow companies to actively involve customers in creating communities around their brands. Each are essential in building brand communities. 1. Create a strong brand story/myth: Brands in today’s world are not mere inanimate ‘things’ but thriving entities with identities and personalities that allow customers to express themselves through its consumption. As such, to attract customers to it and encourage them to actively participate in varied branding activities, brands must have a strong story or myth that customers can easily identify and relate to. A story/myth not only provides authenticity to the brand but also allows customers to express their sense of self through the consumption of the brand….
Original Source: http://feeds.feedburner.com/BrandingStrategyInsider

1 December, 2008| Marketing, advertising... | Comments (0) @ 21:01

Live Search’s Cashback Blackout

By Carrie Hill
SearchEngineLand.com reported Live Search Cashback being broken for most of the day on Black Friday - of particular note the HP site was offering 40% cash back - but the program wasn’t working for those looking for it on one of the heaviest shopping days of the year.
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Original Source: feeds.marketingpilgrim.com

1 December, 2008| Marketing, advertising... | Comments (0) @ 21:01

Marketing News Roundup, December 1

Welcome to December! Can’t you just feel the days slipping through your fingers?

According to Louisiana advertising rules to take effect in April, lawyers will no longer be allowed to blog, Twitter or participate in blogs and forums, and it’s going to get a bit more difficult for them to advertise on search engines. Naturally, some l…
Original Source: feeds.marketingpilgrim.com

1 December, 2008| Marketing, advertising... | Comments (0) @ 20:33

Stripvertising, Social Media Etiquette, Pot-Driven Cautionary Tales

- Hurtin’ for love? Advertise on a stripper’s apple bottoms….
Original Source: http://feeds.feedburner.com/adrants

1 December, 2008| Marketing, advertising... | Comments (0) @ 19:41

Stripvertising, Social Media Etiquette, Weed-Induced Cautionary Tales

- Hurtin’ for love? Advertise on a stripper’s apple bottoms….
Original Source: http://feeds.feedburner.com/adrants

1 December, 2008| Marketing, advertising... | Comments (0) @ 19:41

Starbucks Goes (red).

Late to a party long populated with the likes of AmEx, Apple, Converse, Motorola, Microsoft, Dell, The Gap, and Giorgio Armani, Starbucks finally joins the Product (red) brigade, spearheaded by U2’s Bono to fight AIDS, tuberculosis and malaria….
Original Source: http://feeds.feedburner.com/adrants

1 December, 2008| Marketing, advertising... | Comments (0) @ 19:27

Avoid Black-and-White Thinking to Win (Plus 3 Other Cool Resources)

Having trouble developing unique angles for your content and copy?
Check out Are Your Trapped in Black-and-White Thinking over at Lateral Action.
The post uses a baffling optical illusion (and some nifty graphics work by Tony Clark) to get us to challenge our own rigid perceptions… which is the first step to innovative content and copy. And it won’t cost you a dime.
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Original Source: feeds.copyblogger.com

1 December, 2008| Marketing, advertising... | Comments (0) @ 19:09

The Hundreds X Disney

Upstart streetwear brands have been coopting the likenesses of animated characters, specifically Disney characters, for decades. So it’s really interesting to hear that T…
Original Source: http://feeds.feedburner.com/psfk

1 December, 2008| Marketing, advertising... | Comments (0) @ 18:25

The Expertise of Experts

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I’ve been called an expert. An expert blogger, an expert “social media” person—whatever that is. An expert in user/consumer/customer experience or “Web 2.0″. If the “expert” label gets thrown my way, I don’t give it much thought. It’s just a label that helps people wrap their heads around something abstract to make it more concrete. Sometimes we need to categorize in order to make sense of things….
Original Source: http://feeds.feedburner.com/Logicemotion

1 December, 2008| Marketing, advertising... | Comments (0) @ 15:47

Georgia Senator Saxby Chambliss Commercial An Awkward Mess

Straight out of advertising’s Book of Awkward Moments comes this Thanksgiving-themed commercial for Georgia Senator Saxby Chambliss…
Original Source: http://feeds.feedburner.com/adrants

1 December, 2008| Marketing, advertising... | Comments (0) @ 15:36

We Got Our Good Ideas Books And They’re Brilliant

Team PSFK received our first batch of books from our printers at B…
Original Source: http://feeds.feedburner.com/psfk

1 December, 2008| Marketing, advertising... | Comments (0) @ 15:25

Even in Social Media, Money Can’t Buy You Love

Chris Allison, whom I met on Twitter, IMed me yesterday with the URL of his latest blog post, which explains that he wants to build authenticity into his relationships with people he only know from social media by buying several of us Christmas gifts.
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Original Source: www.whatsnextblog.com

1 December, 2008| Marketing, advertising... | Comments (0) @ 15:10

The Impact of Call Tracking for Smart Marketers & Agencies

“Death of Detroit would wallop ad world” …”… nightmares of a blue Christmas” Shocking! Tell us something we don’t already know! Turning a few more pages I see, “As site traffic slows, online marketers tighten their holiday budgets.”
And…
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Original Source: feeds.searchengineland.com

1 December, 2008| Marketing, advertising... | Comments (0) @ 15:03

Beginner Blogger? Download this Free Report

If you’re a new blogger or one that’s been at it for a while but need a ‘boost’ you need to grab this free ‘Roadmap Report’ from the team at Become a Blogger - Yaro Starak and Gideon Shalwick.
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Original Source: feedproxy.google.com

1 December, 2008| Marketing, advertising... | Comments (0) @ 14:52

links for 2008-12-01

Social Media Domination - 99% of Corporate Blogging Advice is Wrong
Watch where you get your advice from. Look for real-world examples rather than blanket lists of business blogging tips. Don't believe the hype!
(tags: corporateblogging …
Original Source: feedproxy.google.com

1 December, 2008| Marketing, advertising... | Comments (0) @ 14:30

SearchCap: The Day In Search, December 1, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

SearchBiz: Google’s Balancing Act, Mr. Schmidt Goes To Washington (?), Yahoo’s Next CEO, Autonomy Jumps The Highway, Black Friday Mixed & The…
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Original Source: feeds.searchengineland.com

1 December, 2008| Marketing, advertising... | Comments (0) @ 14:06

Ask.com’s Answer to Why the Sky is Blue & Other Questions we Ask

Want to know what we as a group think about, worry about, and are curious about? Ask.com gives insight by naming the top searches of the year. 2008 was a year of worries about gas prices and the economy. We sought out deals on vacations, used cars, and cheap apartments.
Ask.com, the 7th largest search engine in the US gets 70 million unique monthly searches, according to comScore Media Metrix (Oct. 2008). L…
Original Source: feeds.marketingpilgrim.com

1 December, 2008| Marketing, advertising... | Comments (0) @ 13:59

SearchBiz: Google’s Balancing Act, Mr. Schmidt Goes To Washington (?), Yahoo’s Next CEO, Autonomy Jumps The Highway, Black Friday Mixed & The Gift Of Smut-Free Free Internet Access

There’s lots of news today and from over the US holiday weekend. Much of it concerns Yahoo and Google, as it often does in this column. The big buzz generated over the weekend was from the UK’s Times Online report that there was a tentative deal reached between Yahoo and Microsoft to…
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Original Source: feeds.searchengineland.com

1 December, 2008| Marketing, advertising... | Comments (0) @ 13:53

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