Comscore Chairman Interview

Cramer welcomed Gian Fulgoni, chairman of Comscore (SCOR) to the show to discuss how his company completely blew the call on Google (GOOG). A few weeks ago, Cramer told investors to avoid Google because data that ComScore published showed the search giant’s advertising clicks would be flat. Unfortunately for Cramer, Comscore had only included Google’s U.S. data and not their international numbers. Fulgoni explained Comscore is still developing its software that will track overseas advertising trends. He also said that Google doesn’t provide guidance and many analysts on Wall Street were desperate to find any information on Google. He feels that Wall Street overlooked the fact that Comscore’s data was only for domestic ad trends. Fulgoni mentioned that online advertising is on fire. He said advertisers are figuring out they can get a better return on investment for their advertising dollars online. “Google wins out because advertisers cut costs by shifting to the Internet,” Fulgoni said, where they also “can get more bang for the buck, in terms of a sales impact.” He explained that in a recession more advertisers will move to the web, which is great news for Google.
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Fuente Original

  16 May, 2008| Economy | @ 19:15

Comscore Chairman Interview

Cramer welcomed Gian Fulgoni, chairman of Comscore (SCOR) to the show to discuss how his company completely blew the on Google (GOOG). A few weeks ago, Cramer told investors to avoid Google because of data that ComScore published showed the U.S.-based search giant’s advertising clicks would be flat. Unfortunately for Cramer, Comscore had only included Google’s U.S. data and not their international data.
…
Fuente Original

  16 May, 2008| Economy | @ 18:42

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