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The Individual Investor Experience

7 May, 2008 Economy | @ 21:17

At "A Dash" we let the big guys do the marketing research for us.  Television ads for online brokers indicate that "leading investors" are thinking for themselves instead of relying upon help from their former investment advisors.  Not wanting to be completely alone, however, investors want some help and comfort.  The online firms have "licensed representatives" available to offer help 24/7.
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