Dolly Parton and Lessons on Bad Branding

There is nothing wrong with the product. But boy, the branding bites.
That?s what I thought last night at Radio City Music Hall as I watched one of country music’s greatest get upstaged by poor song pacing, stale one-liners and lackluster packaging that distracted you from the star.
And let?s face it — it?s pretty hard to get distracted from Dolly Parton.

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Fuente Original

  2 May, 2008| Economy | @ 13:41

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