TheLadders.com: Investment #1
February 2004. I was CEO of DB Advisors at the time, and was introduced to Marc Cenedella, Founder and CEO of TheLadders.com, though a mutual friend (one of my guys from derivatives). It took me about 5 minutes to "get it," after which I asked for all the requisite follow-up information (business plan, financial model, etc.). If Marc were to present to me today, having now been an active angel investor for almost four years, I’d probably have written him a check on the spot. But having never invested in a start-up, I really wasn’t sure how I’d "know" that it was a smart investment. But my instincts were good. Then, like now, I need to be able to get the business in minute, have deep faith and confidence in the entrepreneur, and know that I can help due to my connections, business experience, etc.
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