The Irrational Allure of Free Stuff

How irrational is our love of Free Stuff? Dan Ariely runs a thought experiment:

Consider how long you would be willing to stand in line for a free Ben & Jerry’s ice cream cone. Let’s assume that your answer is 20 minutes and that the cost of a Ben & Jerry’s ice cream cone is $1.45. Now answer this: would you be willing to stand in line for 20 minutes for $1.45 in cash? No way.
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Original Source

  29 February, 2008| Economy | @ 19:58

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