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Why Does Google Oppose the Microsoft-Yahoo Deal?

Sam Gustin reckons that Google, for all its protestations, could actually benefit from a Yahoo-Microsoft merger. I’m more likely to take Google at its word, but Sam says that Google is playing a sophisticated game: trying to delay the merger in order to maximize the amount of time and effort that the companies spend merging as opposed to competing with Google. Once they’ve actually merged, he says, Google has little to fear and quite a lot to look forward to: there’s a very good chance that the two companies will spend years trying to mesh their disparate cultures, while Google goes on a tear and sews up all manner of fast-growing web-based opportunities.

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  12 February, 2008| Economy | @ 22:03

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