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We hear a lot from Indy Street readers about how hard it is for business-to-business shops to drum up media interest and buzz.
Writes one frustrated BtoBer: “Many of us provide sophisticated services and/or products. And that’s where our real challenges lie. How can we get some market exposure without having a big marketing and PR budget, or working with a pricey advertising/PR firm? Let me give you an insight … it’s tough!?…
Original Source
31 January, 2008| Economy |
@ 20:57
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